How Do You Stand Out As A Small Business Owner On Black Friday?

Learn how to maximize your engagement and revenue!

Photo by Ashkan Forouzani on Unsplash

Black Friday is just around the corner! If you’re an entrepreneur, this is a phenomenal time for you to show up for your online business. I know most of you are thinking about the dollars. However, I’m talking about the engagement! It’s time to think about how you can leverage Black Friday for engagement.

I want to give you all a few strategic tips on how you can leverage Black Friday for engagement. In this blog, I’ll go over some strategies that I use to increase engagement within my writing community. Treat this blog as an opportunity to invest in information that will yield tangible results. Let’s start off with 6 tips for standing out as an entrepreneur on Black Friday:

1. Create unique discounts that reflect your brand.

2. Make sure that your website is optimized with keywords, meta tags, and images.

3. Promote your deals in advance.

4. Offer free shipping or expedited shipping.

5. Be proactive by sending last minute reminders.

6. Track your sales conversions.

Black Friday is an opportunity to ask for assistance as you generate new customers. For 24 hours and beyond, consumers will be looking for ways to engage with your business. Create endless possibilities that will allow your online business to see the transformation you are rendering.

Photo by Domenico Loia on Unsplash

Polish up on your branding and marketing as you go into this weekend. Post a few times on social platforms so people are aware of your products and services. Think about how people consume information as you create content. Let your brand message benefit all who come in contact with you. This is a great way to start the holiday season after you stuff your face with turkey.

The best thing about a concrete Black Friday strategy is that it doesn’t cost anything extra when you’re strategic. It’s all about your brand message. You must take advantage of the attention you have in different spaces. Distribute information in a unique way that draws attention and value to your brand. It’s still possible to generate revenue and brand equity at the same time.

Photo by Jason Goodman on Unsplash

Ask for support every chance you get as an entrepreneur. You should be proud to speak about your business. Let the world know what your business is about as a business owner. Allow people to keep in contact with you consistently. This will make everyone feel included in your journey as a small business owner. Your company is a community of supporters that can turn into brand advocates on Black Friday. If you frame your offer in a unique way, it will be impossible to say, “NO.”

Keep in mind that your offer doesn’t always have to have a price tag on it as an entrepreneur. Sometimes, you can take two steps back to take five steps forward in business. It’s possible to make revenue and build community as long as everyone works towards a common goal. For example, my goal is to transform thoughts and ideas into long-lasting relationships by writing one word at a time. What’s your goal for Black Friday?

Photo by Austin Distel on Unsplash

Now, I love writing content. Think about how you can maximize your social media marketing efforts with SEO. Well, platforms like YouTube and Pinterest offer great SEO resources. Still, guess what other platform will boost your SEO traffic? That’s right. Medium! It’s important to have a social media, search engine optimized, and social audio plan for Black Friday. Offer promotions on all spaces with emails, text messages, and blogs. Then, you will start increasing your engagement.

Think about how you can work smarter not harder in your business. The consumption of audio or graphic content allows you to connect instantly. Then, search engine optimization (SEO) content needs no introduction! Now, you have a plan for Black Friday. Think about cross promoting your products on social media sites like Facebook, Twitter and Instagram.

In addition, create an incentive program for customers who want to invest in your creative ideas as an entrepreneur. When you think about one-of-a-kind offers, add scarcity to the offer! Let people see the value in your Black Friday deal. It’s possible that they might just be looking to support instead of invest. Leverage the support as a way to grow your email list. Never let your ideal client or consumer leave without a call to action. If people have no funds to invest, support is free. Ask them to support your journey as you continue to strive forward. People will appreciate your generosity and passion to serve.

Photo by Scott Graham on Unsplash

Now, if you don’t have enough inventory left over after Black Friday, take preorders. Then, restock as soon as possible. When your demand is high, that’s a great problem to have as an entrepreneur. It’s never too early to begin restocking your products. There are multiple holidays after Thanksgiving that you can utilize moving forward.

As Black Friday approaches, it’s important to be aware of how you can increase your product sales and support. I’ve went over a few tips that may help you get more revenue. However, my main objective was to show you how to increase your reach as an entrepreneur. Be strategic about where and how you promote your products online. You want your products to stay at the top of search results pages on Google or Bing.

Photo by Mitchell Luo on Unsplash

Offer promotions through email marketing campaigns, text messages, Facebook ads, and Instagram posts. Remember, make sure to balance your workload during the holiday season. Never let your customers grow tired quickly of your products or services. Keep it fun and exciting for your online community so they can see the value you’re offering. Finally, create an incentive program for customers who invest in your Black Friday deals. Let them know that this is the beginning of a new journey with much more to come!

I hope you enjoyed this blog post about how to use some unique strategies for Black Friday! I look forward to writing more engaging content over the holidays! Please let me know what you thought of these strategies by following my blog. I hope you have begun to plan for a new year in business. Let’s all maximize engagement and revenue together! Please drop a comment below. I’d love to hear from you. Happy Thanksgiving!



Transforming the conversation about intimacy, pleasure, and love by writing steamy, erotic tales.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store

Transforming the conversation about intimacy, pleasure, and love by writing steamy, erotic tales.